Promoting your business online is a very important part of creating success for your company. However, not everybody has the resources or the capital to market their business online in the way a large company can. But this should not hold you back you from reaping the benefits of the web and creating profits for your business.

The goal of this article is to focus on five ways you can promote your business or service online.

1. Register Your Business with Sites Like Google, Yahoo! Local, Yellow Pages, Yelp and Bing.

Registering your business with local listing services like Google, Yahoo, Yelp, Yellow Pages, and Bing are a great way to get your business or service noticed. Registering with these local listing services will allow you to be found, in an easier manner, on search engines. Some will even show your business on the online maps of these search engines. By the way, you can usually opt out of having a map displayed, if you wish.

2. Utilize Social Media.

Social media is a very effective tool in today’s world. Everyone is present on one social media platform or another; and many people use several social media sites on a daily basis. Taking advantage of Facebook Groups, Twitter, Tumblr, Pinterest, Reddit, YouTube, Instagram, LinkedIn, etc. for advertising or creating channels for your business is a great way to promote it online.

3. Start a Blog.

Starting a blog is a great way to increase business by connecting with your followers and increasing the  number of followers with a personal touch. However, to have a successful blog, you need to frequently update it and generate traffic. Unless it is maintained, your blog is not worth the time. Whenever you post an article to your blog, share it on a social media website. This will help to generate traffic.


4. Utilize and Learn About SEO.

SEO stands for search engine optimization. It is the key to success in an online world which is getting constantly updated every second. SEO your website with the intent of getting it to appear as close to the top as possible of every search page to reach a larger audience. SEO pertains to creating relevant keywords for your site.  People usually find sites they ultimately visit by first typing in keywords.

5. Place Free Online Classified Ads.

There are a few places on line where you can place free ads. A few you can try are Trafficadbar, adlandpro, herculist and qwikad. You can find more free advertising sources by searching online.

Promoting a business online can seem like a tough job at first, but with consistency of action and constant learning, you could build a successful online business one day.  Don’t expect to post a few ads and have immediate success.  I would suggest you set realistic goals and stick to them.  Give the business time.  Most people need to see an ad many times before they respond to it.  The longer a business sticks around, the more credibility it can develop.

If you have any questions or comments, please post them below.  We would love to hear from you.

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